《塑料成型工艺与模具设计》课程教学方法探讨

《塑料成型工艺与模具设计》是材成专业一门重要的专业课,课程实践性强,为了更好地使学生掌握本课程的基本理论和完成实践性设计,在从事教学实践的经验上,采用模块一体化教学模式,并且采用多种教学方法,取得了一定的效果,为今后的教学积累了经验。     

纪录片娱乐性价值分析

近年来,纪录片发展呈现出娱乐化倾向。目前纪录片发展面临着诸多困境,其本身独有的特性决定了它比其他影视形式相比更具有影响力。然而理想与现实之间彷徨,形式与意义之中的纠葛。不得不使建构在历史碎片与影像重现之间的纪录片,面临着不少矛盾和困惑。要想腾飞必须走市场化道路。娱乐化给纪录片发展带来了无限曙光,同时也冲击了纪实性。     

宽板塑性弯曲变薄的理论解

文章提出了宽板弯曲变薄的两种理论解法,利用两种解法分别对理想塑性和线性硬化板材的弯曲变形进行了分析,推导出弯曲过程中宽板外表面半径、板料厚度、变薄系数、以及应变中性层内移系数等参数随弯板内半径变化的一系列理论解。通过实例计算,将计算结果与生产实际中广泛应用的实验数据进行比较,发现二者非常接近。     

Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition

This study investigates viewer recognition of brands placed in films, according to film genre, gender, and previous viewing experience. A sample of 137 moviegoers watched 12 film clips representing three popular genres (action, comedy, and drama) and reported their recognition of brand placements. Results suggest that brand recognition is more common in drama films. Previous viewing experience and gender did not make significant differences in brand recognition. It is suggested that brand placements require more public relations research.     

Promotional Strategies Utilized by the Film Industry

Abstract

With the average cost of a feature motion picture rapidly approaching the $100 million mark, major production studios are turning to greater use of promotions to help guarantee the success of their films. As an entertainment commodity, motion pictures offer unique challenges in terms of promotions. This article briefly reviews some of the major traditional promotional techniques as well as techniques more commonly used in the entertainment industry. The research presented in the second half of the article uses secondary data on critical reviews, awards and box office returns to determine the relationship between critical opinion and motion picture success. The results suggest that there appears to be little or no correlation between the opinion of critics and the success of a motion picture.     

Screening MEF's Behind the Screens

Abstract

This review offers a summary of a Media Education Foundation video about product placement and related media marketing practices and makes recommendations for using it with school and college-age audiences as well as at professional and academic meetings. University of Massachusetts Communication Professor Sut Jhally established The Media Education Foundation in 1991 “as an independent non-profit organization to produce and disseminate educational videotapes as well as conduct research on timely media issues” with a stellar Board of Advisors that today includes cultural critics Noam Chomsky, Susan Douglas, Susan Faludi, George Gerbner, Todd Gitlin, Stuart Hall, bell hooks, Robert W. McChesney, and Naomi Wolf.     

历史真实与艺术再现的探索——新时期革命领袖题材影视剧述论

本文对近二十多年来我国革命领袖题材影视剧创作予以概览式的述论 ,重点对一些影响较大的领袖题材影视剧创作得失及特点作了初步探讨     

The dynamics of the Chinese film industry: factors affecting Chinese audiences’ intentions to see movies

This study attempts to understand the dynamics of the rapidly growing Chinese film industry by relying on a revised reason action model that uses a data-mining approach with aggregated data to examine the determinants of people’s intentions to see movies. The results show that attitude towards seeing movies indicated by online film ratings, collective norms represented by box-office performance and Academy Award win(s) significantly predict intentions to see movies. In addition, a movie’s year of release, star power, country of origin, adaptation from a novel and status as a sequel were significant predictors of aggregated intentions.     

Online narratives about medical tourism in Malaysia and Thailand: a qualitative content analysis

This study explored the written online narratives about medical tourism in Malaysia and Thailand using qualitative content analysis. The Google search engine was used for narrative search. Multiple search terms including medical, health, wellness tourism; treatment abroad; medical or health travel; treatment, surgery, or plastic surgery; dental treatment or braces were used to obtain related blog posts, discussions, and forums via a purposeful sampling method. A total of 43 online narratives were included in this study. Themes were then created after an iterative analysis of the selected online comments or posts. The push factors that act as motivators were: cost (100%), attractions (81%), availability of facilitators (62%), physician’s background and expertise (58%), bandwagon effect (42%). The majority of the subjects (88%) stated that they were satisfied with the outcomes of their medical treatments received in Malaysia and Thailand.     

Film tourism: celebrity involvement,celebrity worship and destination image

Film tourism is a growing phenomenon worldwide. Previous studies have attempted to examine the relationship between celebrity involvement and destination image in film tourism, though the mechanism underlying this relationship remains a black box. The purpose of this research is to examine the relationship between celebrity involvement and destination image, and to clarify the role of celebrity worship for film tourists. A quantitative method is adopted to examine the hypotheses, and by applying multiple regression analysis. Questionnaire data from 390 Taiwanese purposeful film tourists indicate that celebrity involvement is positively related to destination image. Furthermore, celebrity worship mediates the relationship between celebrity involvement and destination image. The findings contribute to understanding this specific type of film tourist, and especially the role of celebrity in their image, motivations and decision. Research implications suggest that celebrity and film can be an effective promotional tool to induce these specific film tourists.